What a wonderful day we had this year for our Soho Food Feast. A HUGE Thank you all so much, to all the restaurants, bars, fine food and drink providers, to all the volunteers and all of you who came and made this year such a fantastic event. The Soho Food Feast Organising Committee are immensely thankful, pleased and proud to announce that the latest count is that we raised a fantastic total of £35,001.96!!! for Soho Parish School.
Below are a few lovely photo’s of the big day taken by photographer Sonja Fowler:
Steve Furst, currently appearing Matilda the Musical, opened the Soho Food Feast in style sporting one of apron’s signed by all the participating chefs and fine food/drink providers.
Margot Henderson showing the crowds our Peter Blake and Gavin Turk mugs, bags and also the Soho Food Feast apron.
Angela Harnett’s very popular pasta making demonstration.
Food Feaster’s enjoying the day complete with bags of merchandise
The crowd are captivated by Jeremy Lee and Peter Gordon during the Auction
One of the very cute fruit and vegetable creations.
The winning Soho Food Feast cake baked by Clarise and Jasmine as decided by Paul A Young, Michelle Wade (Maison Bertaux), Babette Kulik (Society Club) and Michael Cowell (Blue Posts, Rupert Court).
We would like to say a huge thank you to:
10 Greek Street • Belu • Barrafina • Brindisa • Bocca Di Lupo • Byron • Cabana • Cinnamon Soho • Dean St Townhouse • Dehesa • Duck Soup • FroDo & Co • Gails • Gelupo • Hix • Imli • Kopapa • Koya • No.2 Pound Street • Mestizo • Polpo • PitStop Café • Quo Vadis • Rochelle Canteen • St John Hotel • Sweet Tooth Factory • Terroirs • The Groucho Club • The Ivy • The Fresh Olive Company • The Meatwagon • The Union • The Wright Brothers • Trullo • Wahaca • Whole Foods Market • Natoora • The French House • The Spice of Life • Milk and Honey • Trevor Gulliver • The Rare Tea Company • David Sinclair
We would like to thank our sponsors….
Greater London Properties
Nick Hart and Turner Broadcasting
Jali and Nordic Bakery
And many thanks to the following for their support……
For All In Tents And Purposes, Adam Thompson
I. Camisa and Son
Westminster Council , Rachel Hale, Rebecca St Rose
David Creese, Marcin Bergius and Westminster Parks
Michael Hickey and Eurofrutta
Borovick Fabrics Ltd
Zshanette and Starbucks
The French House Team
Reverand Ron Swan and all at St Anne’s
Craig Taylor at The Duke of Wellington
Ailana Kamelmacher and Story PR
Nicholas James Group
Arsenal Football Club
Londinium Films and Ealing Studios
David at Champagne and Chateau
Gilly at Marks & Spencer
Stuart Sanders - Debenhams
China Tang at the Dorchester
Zoe Bloor and GBK Burger Bar
Martin Morales and Ceviche Restaurant
St John Hotel
Paul A Young
Michael Cowell at Blue Posts Rupert Court
Babette Kulik at Society Club
Michelle Wade at Maison Bertaux
Alice Clay at ENO
Suzanna Poole at Third Space
Indi Davis and Aesop
Lara’s Spanish Kitchen
Little Angel’s Theatre
June McClusky and The Groucho Club
Randall and Aubin
Mele and Pere
Apex Security Management
Ami Dieckman, Licensing Manager at Entertainment One UK
Sir Peter Blake
Danny at Dennys
Penny at Shaftsbury plc
Sav and Lorraine Raimato
Alex Moore and Rosa’s
Hillary, Alex and Annie
Aletta and Alastair
Zoe and Dav
Becky Gazeley and Z Hotels
Millie, Effie, Alyssa, Lili Bo, Mia, Abigail, Yuki, Percy, Milly, Kitty, Fred, George, Suki, Raffy and Iris for painting the table banners
Aside note in response to e-mails we have received:
For those who didn’t get theirs on the day the Soho Food Feast cookbook is available for sale at both The French House, Dean Street and The Society Club, Silver Place.
We are nearly there, the Soho Food Feast is tomorrow. The weather forecast is spectacularly good and fortunately for us we have lots of BELU water to keep you all hydrated in the hot sunshine.
A few tips on arrival:
(Note: Before you arrive make sure you’ve been to the cashpoint as we don’t have card facilities - sorry. The nearest cashpoint to the Soho Food Feast is on Shaftesbury Avenue between Wardour and Dean Street)
1) Get your food tokens £2 each from the hub in front of the church or inside the Desert Ghetto in the church hall down the steps at the back of the garden not forgetting to deliver your cake competition entry to the Dessert Hall while you are there.
2) If you are in a group send one person with the drinks orders to the bars, cocktails with Milk and Honey, real ale with The Spice of Life or wine and other drinks from The French House.
3) The rest of your group can then get a selection of delicious food from more than 30 chefs remembering to get some for the person you sent to buy the drinks.
4) Visit the merchandise table to get your raffle tickets £1 each for your chance to win some amazing prizes. While you are there treat yourself to a Peter Blake and/or Gavin Turk mug £10, bag PB £12 or SFF £3, cookbook £5 and apron £15.
5) Back to the bar for some drinks and then off to the demo area to see a fantastic chef at work, or perhaps your chance to taste Malt Whiskey or Rare Tea.
6) On now to the Dessert Hall for tasty treats and perhaps a coffee. While you are there you can take the opportunity to stock up on a few extra tokens.
7) Time for a Gelupo ice cream perhaps, another drink or some more food….
Only 2 days to go and today we have been compiling our luxury hampers that you will be able to win in the Soho Food Feast Raffle, £1 a ticket. To give you a taster Hamper 1 contains:
Dinner and drinks for four at China Tang, Dorchester Hotel £500
One week stay at a cottage in the Peak District
Two Tickets to Billy Budd Opera at ENO
Couture Haircut by Lee Stafford
One Bottle of Blue Label Johnnie Walker £140
We currently have six hampers filled with many more great prizes very generously donated by local businesses and individuals. There will also be another 4 smaller prizes and two children’s hampers too.
The Raffle will be drawn at 5pm. Looking forward to a great day and welcoming you all to the Soho Food Feast!
We had our last committee meeting (before the event) yesterday evening and the room was brimming with excitement about the big day, Saturday 26th May 12noon - 7pm.
The committee was treated to a sneak preview of the merchandise that will be on sale at the Soho Food Feast including two beautiful mugs: one by Peter Blake called ”Peter Blake’s Commemorative Mug” and the other by Gavin Turk is called ” Gavin Turk’s Egg Cup”. There will only be 75 of each, all numbered, so get in in early for these, £10 each.
Peter Blake has also produced a print especially for the Soho Food Feast that he has had printed onto 250 gorgeous bags, £12 each. We are all so grateful for the support of such fantastic artists.
The Soho Food Feast cook book with recipes from all our participating restaurants will be on sale, a snip at £5. We also have aprons £15, SFF bags £3 and some cute SFF glittery pot brooches for those who appreciate a little sparkle in their lives.
Top tip for the day is: visit the cashpoint before you arrive as we are a cash only event.
Last year we were treated to all this and more:
Can hardly wait for Saturday to try this years offerings from even more fantastic restaurants and speciality food and drink providers. As last year each portion is only £2, remember to get your £2 tokens on entry and then are free to get tasting.
Also did I mention Angela Harnett will be joining us and giving a demonstration? Collect your program on entry with a list of all our demo’s. Remember to deliver your cake to the Desert Ghetto and you could be crowned winner of the Soho Food Feast Cake Competition by Paul A Young, Michelle Wade from Maison Bertaux, Michael (Blue Posts) and Babette from The Society Club!
‘We are all food critics’ is the idea of Giles Lane from Proboscis, who is also a parent at Soho Parish School, to ask the children to become restaurant critics this year at our Soho Food Feast. We are very lucky to have Fay Maschler restaurant critic for London Evening Standard on our committee who took out to write a fantastic introduction and prompts for the children including useful hints like not gobbling your food too quickly without noticing the taste or texture. Many of these junior restaurant critics are also members of the Soho Youth Magazine team and look forward to seeing their work in print. Take a look below at this great little booklet that Giles and Fay have created.
As we draw closer to the big day the committee are busier than ever to make sure you all have a fantastic day out on Saturday 26th May. In an earlier post I promised more information on our Whiskey tasting, well here it is:
WIth thanks to Ailana Kamelmacher at Story PR we are pleased to announce that David Sinclair will be presenting a Malt Whisky Tasting at the Soho Food Feast. David Sinclair is the Whisky Ambassador for Diageo which means he gets to travel round the world teaching everyone why whisky is so fantastic. For the Soho Food Feast he’s decided to show how well whisky can be paired with food. So he’s bringing along three different whiskies, to match with smoked salmon, chocolate and cheese (not all in one mouthful!). Talisker is the only whisky made on the Isle of Skye and we hope that even people who haven’t tried whisky before will be brave enough to roll up to the malt whisky tasting stall, meet David and find out a little bit more about why he loves it so much. The Distillers edition is very special, not that many bottles are produced, so we hope everyone enjoys the chance to have a rare dram with us. For more info click www.malts.com.
We will also be joined by Ashleigh Mommsen from the Fresh Olive Company who will be doing a 30 minute demonstration preparing three simple dishes out of their hero products, smoked chilly jelly, balsamic vinegar no.8 and rose harissa from their Belazu range. For those looking to bring a ray of Med sunshine to their table every day, the Belazu range (www.belazu.com) is also available in Sainsbury’s and Waitrose. Whether you’re snacking on their exceptional marinated olives, spooning Rose Harissa on to your sandwich or just drizzling the best Balsamic Vinegar over your salad, the Belazu range is naturally and simply rewarding.
Lastly we also have BELU water joining us for the second year running who ethical water is a 100% carbon neutral product. Belu are the exclusive bottled water partner of Water Aid and will be donating a minimum of £300,000 over the next 3 years transforming the lives of over 20,000 people.
So pleased to see that the sun is shining in Soho this afternoon. This got me thinking about ice cream. We are all really excited that Gelupo will be back this year with their oh so cute ice cream cart. Last year every tub was scraped for their last drops of truly delicious gelato. You might want to get yourself an ice cream to eat while you watch a demonstration by the very talented Jacob Kennedy from Gelupo’s sister restaurant Bocca Di Lupo.
Lastly don’t forget to have your cakes ready on the day, it’s competition time and we have seen lots of you chatting on twitter about what you will baking. Our judges are all really looking forward to seeing and tasting your creations. Good luck to all of you!
To all you Soho Food Feast ticket holding cake bakers it’s time to get practising ready to perfect your cake creations for the Big Day - Saturday 26th May! We now have a great poster too that gives you all the details including the names all of our fabulous judges. Get your cake in to the Dessert Ghetto space by 4pm at the very latest. Good Luck and happy baking.
Whole food Market, Piccadilly Circus, are very kindly donating 5% of sales on 26th May 2012 to Soho Parish School. By then they will then be in their new shop on Sherwood Street in the Quadrant 3 building, so get along there, do your shopping and check out their new shop on Saturday 26th May!
Whole Food Market will also be joining us at the Soho Food Feast serving Monmouth coffee and muffins in our Dessert Ghetto.
Little note, following last years queues for food tokens this year you will also be able to get your tokens in the Dessert Ghetto as well as the gardens. You might even want to consider having dessert first, to have your cake and eat it! Then move up to the gardens for more, more, more.