We had our last committee meeting (before the event) yesterday evening and the room was brimming with excitement about the big day, Saturday 26th May 12noon - 7pm.
The committee was treated to a sneak preview of the merchandise that will be on sale at the Soho Food Feast including two beautiful mugs: one by Peter Blake called ”Peter Blake’s Commemorative Mug” and the other by Gavin Turk is called ” Gavin Turk’s Egg Cup”. There will only be 75 of each, all numbered, so get in in early for these, £10 each.
Peter Blake has also produced a print especially for the Soho Food Feast that he has had printed onto 250 gorgeous bags, £12 each. We are all so grateful for the support of such fantastic artists.
The Soho Food Feast cook book with recipes from all our participating restaurants will be on sale, a snip at £5. We also have aprons £15, SFF bags £3 and some cute SFF glittery pot brooches for those who appreciate a little sparkle in their lives.
Top tip for the day is: visit the cashpoint before you arrive as we are a cash only event.
Whole food Market, Piccadilly Circus, are very kindly donating 5% of sales on 26th May 2012 to Soho Parish School. By then they will then be in their new shop on Sherwood Street in the Quadrant 3 building, so get along there, do your shopping and check out their new shop on Saturday 26th May!
Whole Food Market will also be joining us at the Soho Food Feast serving Monmouth coffee and muffins in our Dessert Ghetto.
Little note, following last years queues for food tokens this year you will also be able to get your tokens in the Dessert Ghetto as well as the gardens. You might even want to consider having dessert first, to have your cake and eat it! Then move up to the gardens for more, more, more.
Hot Dinners.com has done a great piece about the Soho Food Feast that has details of the event and participants, as well as lovely quotes from our very own Margot Henderson. There is also some great info on demonstrations that will be taking place on the day.
Here is a sneak peak at the demonstrations you can expect to see on the 26th May:
1. Margot and Fergus Henderson of St John will be cooking pizzoccheri and steamed mussels.
2. Jacob Kennedy from Boca di Lupo will be cooking up a storm for us.
3. Ben Tish of the Salt Yard will be cooking one of his signature dishes.
4. Henrietta Lovell from the Rare Tea Company will be doing a tea tasting.
5. Belazu (The Fresh Olive Company) will be doing oil and balsamic tastings.
6. There will also be a Whiskey tasting but you’ll have to wait a few days for more info on this one.
Above: Peter Gordon of Kopapa giving a demonstration at the Soho Food Feast 2011.
Next week I will be going out and about interviewing a few of the amazing chefs that are participating in the Soho Food Feast finding out what they like about the Soho Food Feast following lasts years rip roaring success, and getting some inside info on what they will be cooking for us this year.
On my travels around soho by day and by night I am meeting many excited and hungry people who mostly ask the same question: where can they get a ticket to the Soho Food Feast?
Well at the moment schools out for Easter hols so I can recommend that you pop along to The French House, 49 Dean Street in Soho where the lovely Lesley Lewis from our organising committee has made it possible for you to purchase a ticket for a mere £4 (same price as getting it from the school).
Alternatively you can buy a ticket online for £6 plus booking fee simply by clicking here.
We anticipate that some tickets will be available on the day at £10 each, but why take a chance get yours today, and your friends, one for your mum, your neighbour, their children and a couple extra just in case…
On behalf of Soho Parish Primary School we are planning this year’s Soho Food Feast on Saturday 26 May 2012.
Last year we had our first ever Soho Food Feast and it was a roaring success. We were bombarded with good feeling from not only the attendees (thank you emails came from as far as Scotland and Sweden!) but also from the chefs themselves.
The School has been making its own healthy and delicious lunches for the pupils since 2007. Sadly these are constantly under threat due to budget cuts, as are the afterschool clubs, which are essential for working parents and provide a safe environment for the children many of whom need liberating from small flats. Funds raised from the Festival will go to support these activities in addition to essential maintenance.
The West End’s restaurants are buzzing once more at the prospect of being involved. We have 10 extra restaurants on board and 2 extra bars, all of whom are donating their time and food to the day, all of which should lead to more funds raised. With the event being bigger this year the costs will be higher. Our desire is to get sponsors to cover these costs as much as possible so the school can realise the full benefit of the funds raised on the day.
The format of the event remains the same in that we ask the most exciting Soho and West End chefs to take a stand in St. Anne’s Garden for the day where they will offer signature dishes or different taste experiences. Other crowd pleasers include cooking demonstrations, book signings, cake competition, children’s activities and the like. We want to make this a celebration of the West End’s restaurants and also a vehicle for this splendid and unusual school to raise badly needed funds.
We are hoping to attract sponsors for whom this will no doubt be a really vibrant sponsorship project and we’d love to discuss your possible involvement. Sponsorship could be general or designated (e.g. donation of print costs, marquee costs etc.) and all donations will be fully and gratefully acknowledged in all Food Feast materials and on site on the day.
This event is a wonderful way to get together and support the only primary school in Soho.
If you would like to sponsor our event please click here and send us an e-mail.